# Products

## Products

Products are a core element of Flow Retail. Ensuring high-quality product data from the start is essential, as it will save considerable time and resources in the long run. We recommend carefully reviewing the product-related documentation to minimize the need for corrections or adjustments later on.

Before adding products to the system, it’s important to understand the related data elements that need to be set up first. This initial preparation will streamline your workflow and improve the accuracy of your product management.

### Brands

Each product must be associated with exactly one brand. Therefore, you need to add all relevant brands to the system before you begin adding individual products.

If a product does not have a specific brand, we recommend creating a general brand using your company’s name (e.g., “Your Company Name”) to keep your data clear and consistent.

### Product Groups

Every product must belong to exactly one product group. Product groups are primarily used for reporting purposes but also support various other features within the system. For example, campaigns and promotional activities are typically managed by selecting entire product groups, allowing for efficient planning and execution.


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