> For the complete documentation index, see [llms.txt](https://docs.flowretail.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flowretail.com/docs/day-to-day-operations/products/brands.md).

# Brands

Brands represent the manufacturer or label associated with each product.

**Adding a brand to your products serves two main purposes:**

1. Reporting – Easily track performance by brand. For example: *“How many products from this brand were sold in the last 7 days?”*
2. Campaigns – Target specific brands in promotions. For instance: *“Apply a 20% discount to all products from this brand, except those in product group CYXYZ.”*

Assigning brands consistently improves both insight and flexibility across the system.


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