Brands

Brands represent the manufacturer or label associated with each product.

Adding a brand to your products serves two main purposes:

1. Reporting – Easily track performance by brand. For example: “How many products from this brand were sold in the last 7 days?”

2. Campaigns – Target specific brands in promotions. For instance: “Apply a 20% discount to all products from this brand, except those in product group CYXYZ.”

Assigning brands consistently improves both insight and flexibility across the system.