# Brands

Brands represent the manufacturer or label associated with each product.

**Adding a brand to your products serves two main purposes:**

1. Reporting – Easily track performance by brand. For example: *“How many products from this brand were sold in the last 7 days?”*
2. Campaigns – Target specific brands in promotions. For instance: *“Apply a 20% discount to all products from this brand, except those in product group CYXYZ.”*

Assigning brands consistently improves both insight and flexibility across the system.


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