Brands
Brands represent the manufacturer or label associated with each product.
Adding a brand to your products serves two main purposes:
Reporting – Easily track performance by brand. For example: “How many products from this brand were sold in the last 7 days?”
Campaigns – Target specific brands in promotions. For instance: “Apply a 20% discount to all products from this brand, except those in product group CYXYZ.”
Assigning brands consistently improves both insight and flexibility across the system.
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