Brands

Every product in Flow Retail belongs to exactly one brand. Brands help you track performance and target specific products in campaigns.

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Why brands matter

Reporting See how each brand performs: "How many Nike products did we sell last month?" or "What's our margin on Samsung?"

Campaigns Target promotions by brand: "20% off all Levi's products" – without manually selecting every item.

Filtering Staff and customers can filter product lists by brand to find what they're looking for faster.

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How do I add a brand?

Consider your reporting needs

If you want to report on "all Adidas products including Adidas Originals," you might want one "Adidas" brand rather than splitting them. Think about how you'll use the data.

1

Create new brand

Head to Admin → Products → Brands and select New Brand.

2

Name it and save

Enter the brand name and click Save.

The brand is now available when adding or editing products.

Things to consider

Be consistent with naming Decide on a format and stick to it. "NIKE", "Nike", and "nike" are three different brands in the system.

Create a "house brand" for unbranded items Some products don't have a manufacturer brand – generic bags, store services, or items you produce yourself. Create a brand using your store name (e.g., "Acme Store") and assign these products to it.

Don't over-create Only add brands you actually sell. A long list of unused brands makes product entry slower.

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Merging or renaming brands

If you need to clean up duplicate brands:

1. Head to Admin → Products → Products

2. Filter by the brand you want to remove

3. Bulk-edit the products to assign them to the correct brand

4. Delete the unused brand from Admin → Products → Brands

There's no automatic merge function, so plan your brand structure carefully from the start.

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Brands vs. Suppliers

Brands and suppliers are different concepts:

	Brand	Supplier
What it is	The label on the product	Company you buy from
Example	Nike	Sports Wholesale AS
Used for	Reporting, campaigns, filtering	Purchase orders, cost prices

A supplier might carry multiple brands, and a brand might be available from multiple suppliers.