Product images
Add images to products, which format to use, and where they show up.
Add images to any product. Flow Retail supports an unlimited number of images per product, with one of them marked as the featured image.
Good product images pay for themselves several times over:
Staff can see at a glance that they picked the right product.
You can show the customer in front of you what they are buying.
Images sync to your webshop, so they are maintained in one place.
They appear on offers sent to customers and on A4 PDF receipts.
We strongly recommend JPG/JPEG. More modern formats such as WEBP are supported, but JPEG still gives the best combination of compatibility and compression.
Not recommended: GIF (256 colours, unusable) · PNG (poor compression, and transparency rarely helps here) · SVG (vector, useless for photos) · HEIF/HEIC (great compression, but only really works in the Apple ecosystem).
Recommended format and size
Aspect ratio
Clothing — jackets, jeans and similar — looks best at 3:4, for example 900 × 1200 px.
More generic products suit something wider, around 4:5, for example 800 × 1000 px.
File size
Unless you are going to print large physical posters from them, a JPEG at 900 × 1200 should land between 300 kB and 800 kB. Keep JPEG quality around 94–98, ideally 96 — that is where the compression earns its keep without visible loss.
Adding images to a product
Go to Backoffice > Products, open the product, and choose the Media tab.
Choose Upload image (NO: Last opp bilde) or Add from URL (NO: Legg til bilde fra URL).
Mark it as the featured image, or leave it as one of the others.
Upload or URL?
Upload image
The file is stored in Flow Retail. Use JPEG.
Add from URL
Flow Retail keeps the URL, not the file. Nothing is downloaded.
The difference matters. A product image added from a URL breaks the moment the source is deleted, renamed or moved. If the images live in a PIM or DAM you control, that is fine. If they live somewhere you do not control, upload them.
Where the images appear
Images show up nearly everywhere products are listed.
In the sales view
With several images on a product, select it and choose Media in the left menu — the left and right arrow keys scroll through them.
On offers
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