Physical vs digital gift cards
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In short, when using the Flow Gift Card service, you are totally free in terms of how you want for the gift 'card' to be.
It can be sent digital, or handed out as something physical.
Digital gift cards are convenient as they can be emailed directly to the customer without any physical handling. However, many stores prefer to provide a tangible 'card' to customers.
You have complete flexibility to decide how it shall be delivered after the order has been created.
There is no magnetic strip or NFC chip in use for Flow Gift cards. The only thing on the card that is being used is the 16 digit gift card number displayed on the card (as a barcode for easy registration, alongside the card number, which is the representation of the barcode).
In addition to the card number, a 3-digit Card Verification Code (CVC) can be used to verify ownership. This security feature is optional and can be enabled as a setting on the card brand.
When enabled, customers must provide the CVC together with the card number for each transaction.
The CVC is not visible on the actual card. It is typically sent to customers via SMS immediately after purchase. For physical gift cards distributed in bulk, you may consider pre-printing the CVC directly on the card, concealed beneath a scratch-off layer that customers must remove to view the code.
A physical gift 'card' can have any form you prefer: It might be a high-quality plastic credit card, or it can be a custom-designed, professionally-produced paper card, in any layout/format you prefer, from standard card format to squared format.
We offer delivery of batches of up to a few hundred plastic cards with custom designs in a credit-card format. Contact our customer service for details on delivery and pricing.
Our recommendation though is to either simply use your local marketing agency or print agency to design and produce 'cards' in whichever format you want.
In both scenarios the gift card number and barcode is produced as printed labels in your store for each time a customer buy a gift card, and which you simply stick onto the 'card'.
