# Customers

**Flow Retail offers a complete customer management solution designed to fit both B2C and B2B needs.**

You can create and manage individual customer profiles with separate addresses, segment private and business customers, consents, and even handle B2B clients with custom agreements.

Whether you’re running a physical store, an online shop, or both, our flexible system gives you full control over your customer data and relationships — all in one place.

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## Important information on GDPR

It’s important to note that Flow Retail uses a single, centralized customer database across all stores and organizational units within the same tenant. This means that personal customer information — such as email addresses and phone numbers — may be accessible across different legal entities (e.g., subsidiaries or franchise stores).

To ensure transparency, we recommend clearly stating this in your privacy policy with wording such as:

*“By becoming a customer, you consent to the sharing of your customer data across all our stores, including any franchise or partner locations operating under the same brand.”*
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## What are the different customer types?

A customer in Flow Retail is one of two types:

1. Private person / consumer
2. Company / business
   1. General company with no special agreements
   2. B2B Agreement customer with special agreements

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The B2B Agreement customer variant requires the B2B extension.
{% endhint %}

### Private person

The majority of customers fall into this category, and it is set as the default when adding a new customer.

For this type of customer, the only required information is their first and last name. However, it is highly recommended to also include their phone number.

| Field             | Required | Validation               |
| ----------------- | -------- | ------------------------ |
| First name        | Yes      | -                        |
| Last name         | Yes      | -                        |
| Street            | No       | -                        |
| Postal Code       | No       | Valid format per country |
| Postal Place      | No       | -                        |
| Country           | Yes      | Dropdown list            |
| Mobile            | No       | Digits and + sign        |
| Email             | No       | Valid email address      |
| Display Name      | No       | -                        |
| Internal Notes    | No       | -                        |
| Accounting Number | No       | -                        |

### Company (standard)

The standard company customer type is more or less identical as the Private customer type, with a few exceptions:

| Field        | Required | Validation |
| ------------ | -------- | ---------- |
| Company name | Yes      | -          |
| VAT number   | Yes      | -          |

### Company (B2B)

This customer category targets companies you sell to and have special agreements with.

**Functionality for B2B:**

* Set payment terms, like due date for invoices (e.g., "30 days").
* Setting and managing a credit limit for purchasing and payment by invoice, and which is deducted as you sell.
* Connect each sale to a contact person for enhanced transparency.

| Field         | Required | Validation |
| ------------- | -------- | ---------- |
| Payment Terms | No       | Digits     |
| Credit Limit  | No       | Amount     |


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