Prices
The three prices every product carries, and how Flow Retail values stock.
Flow Retail's price and campaign system covers everything from a single shelf price to customer-specific agreements.
The three prices
1. Sales price (RRP — recommended retail price)
What you sell the product for.
Includes VAT, unless the B2B extension's Product Prices Excluding VAT is switched on.
2. Purchase price
What you pay your supplier.
Excludes VAT.
This is the one you actively manage.
3. Average cost price
What the stock you hold is actually worth, based on purchase history and stock adjustments.
Calculated automatically, though you can set it manually for a given quantity.
Held per warehouse, so it can differ between them.
Excludes VAT.
For how the average is worked out, what moves it and what does not, see How cost price is calculated.
Cost price uses a weighted average
Flow Retail uses average cost pricing — a weighted average — rather than FIFO.
FIFO values each sale at the cost of the oldest unit still in stock, so margin jumps around depending on when purchase orders happened to land. A weighted average smooths that out and makes product profitability readable over time.
Adding a customer re-prices the order
Adding a customer to an order — or removing one — looks up the price of every line again, so customer-specific prices and campaigns are taken into account.
Prices set manually are not changed. A price someone typed in is treated as a deliberate decision and survives the recalculation. A line whose lookup returns no price also keeps its price.
Add the customer before discussing price, not after. See Adding a customer to an order.
Last updated 24.09.2026
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