# Common campaign types
**Below are 10 campaign examples across different industries.**
Each example shows you exactly how to set it up and explains how it works at checkout.
Use these as starting points for your own campaigns.
Price List - Fixed sale price
Example: "Summer sale: Shorts for $19.99"
Use this when you want to give selected products a fixed campaign price for a period. The campaign price appears as a discount at checkout (before price and sale price).
**How to set it up:**
1. **Campaign type:** Price-list > choose price-list
2. **Time period:** From/to date for the campaign
3. **Open price-list:** Add the relevant products + New price and from date
4. **Activate campaign**
**How it works:** When the product is added, the customer automatically gets the campaign price. If the product has different prices (store/company/item), the system always chooses the cheapest - including the campaign price.
Buy 3, pay for 2
Example: "3 for 2 on all shoes"
Classic quantity discount where the cheapest product becomes free when the customer buys 3 or more.
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Cheapest product
3. **Time period:** From/to date for the campaign
4. **Include:** Add the product category (e.g., all shoes)
5. **Discount and rules:**
1. **Percent:** 100% added to 'cheapest product'
2. **Minimum quantity of qualified products:** 3
6. **Activate campaign**
**How it works:** When 3 qualified products are in the order, the discount is distributed across these products. If the customer adds 4 products, they still only get a discount on 3. To get a discount on all 4, they need to buy 6 items (2 x 3).
{% hint style="success" %}
**Tip**
The discount is calculated based on scanning order. If adding more products would change which items get discounted, remove and re-scan them in the optimal order.
{% endhint %}
Quantity discount with percentage
Example: "Buy 3 or more, save 30% on all pillows"
Instead of making the cheapest product free, the customer gets a percentage discount on all qualified products from a certain quantity.
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Qualified products
3. **Time period:** From/to date for the campaign
4. **Include/exclude:** Add the product category (e.g., all interior accessories)
5. **Discount and rules:**
1. Discount type: Percentage, 30%, All qualified products
2. Minimum quantity of qualified products: 3
6. **Activate campaign**
**How it works:** When the order contains 3 or more of the qualified products, all of them get 30% off. If the customer buys 4 items, all 4 get the discount.
{% hint style="info" %}
**The difference from "3 for 2"**
Here the discount scales automatically - if they buy 5 products, all 5 get the discount, not just 3 of them.
{% endhint %}
Outlet price list
Example: "Clearance: Winter shoes 50% off"
Use this for outlet, end-of-season sales, or clearance items where you want to set significant discounts on specific products.
**How to set it up:**
1. **Campaign type:** Price-list > choose price-list
2. **Store:** (Optional) Limit to specific stores
3. **Time period:** From/to date for the campaign
4. **Open price-list:** Add the relevant products + set reduced price (New price) and from date
5. **Activate campaign**
{% hint style="success" %}
**Tip**
You can combine with customer groups if you want to give members extra discounts.
{% endhint %}
VIP discount for members
Example: "Members get 15% off everything in June"
Give your best customers extra benefits through customer group campaigns.
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Qualified products
3. **Customer group:** Choose your members group
4. **Time period:** From/to date for the campaign
5. **Exclude:** Exclude products e.g. insurance, bags. \
Leave empty if you want to include all products.
6. **Discount and rules:**
1. Discount type: Percentage, 15%, All qualified products
2. Customer group: Choose your members group
7. **Activate campaign**
**How it works:** Only customers registered in the selected customer group get the discount. It applies to all products (or limit with qualified products).
{% hint style="info" %}
**Can also be used for:**
* Employee discount
* Senior discount
* B2B agreements
* Season pass/annual pass discounts
{% endhint %}
Buy main product, save on accessories
Example: "Buy phone, get 20% off on accessories"
Perfect for increasing add-on sales by giving discounts on accessories when the customer buys a main product.
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Qualified products
3. **Time period:** From/to date for the campaign
4. **Include:** Add the product category (e.g., all Mobile accessories)
5. **Discount and rules:**
1. Discount type: Percentage, 20%, All qualified products
2. Activate with campaign code: A20
6. **Activate campaign**
7. Add campaign **code A20** in cart when a customer fulfills the requirements
{% hint style="warning" %}
**Manual activation**
Staff must enter code **A20** at checkout when the customer buys a phone with accessories.
{% endhint %}
Happy Hour / Time-limited campaign
Example: "3-5 PM: 30% off all baked goods"
Draw customers into the store during quiet times with time-limited campaigns.
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Qualified products
3. **Time period:** Set time (3:00 PM-5:00 PM) in addition to date
4. **Include:** Add the product category (e.g., Baked goods)
5. **Discount and rules:**
1. Discount type: Percentage, 30%, All qualified products
6. **Activate campaign**
{% hint style="warning" %}
**Note**
You'll need to create a separate campaign for each date this offer runs. It's not possible to set recurring time-based campaigns (e.g., "every Thursday 3-5 PM"). For daily or weekly recurring offers, create multiple campaigns with different dates.
{% endhint %}
Buy X quantity for fixed price
Example: "5 baked goods for $5"
Buy a certain quantity and pay a fixed sum.
{% hint style="warning" %}
**Important:** This campaign type requires all qualified products to have the **same price**. If products have different prices, you cannot guarantee the fixed total price promised in the campaign.
{% endhint %}
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Cheapest product
3. **Time period:** From/to date for the campaign
4. **Include:** Add items with the same price (e.g., all baked goods at $1.20)
5. **Discount and rules:**
1. Discount type: Amount, 30%, added to entire order\
**Calculation:** If the baked goods normally costs $1.20, the sum is $6. The discount must be $1 total (distributed across the products).
2. Minimum quantity of qualified products: 5
6. **Activate campaign**
{% hint style="warning" %}
**If products have different prices:** Use campaign type #3 instead ("Buy 10 or more, save X%"), which gives a percentage discount that works regardless of price variations.
{% endhint %}
Buy 2 pairs of shoes, save 30% on cheapest
Example: Shoe store summer sale
Encourage customers to buy more by giving a discount on the cheapest pair.
**How to set it up:**
1. **Campaign type:** Campaign
2. **Discount type:** Cheapest product
3. **Time period:** From/to date for the campaign
4. **Include:** Add the product category (e.g., all shoes)
5. **Discount and rules:**
1. **Percent:** 30% added to 'cheapest product'
2. **Minimum quantity of qualified products:** 2
6. **Activate campaign**
**How it works:** When 2 pairs of shoes are in the order, the cheapest pair gets 30% off. With 3 pairs, still only the cheapest gets the discount - if they want discounts on more, they need to buy 4 pairs (2 x 2).
{% hint style="success" %}
**Tip**
The discount is calculated based on scanning order. If adding a third product would change which item is cheapest, re-scan the products in the correct order for the best discount.
{% endhint %}