# Catalog Setup

Before you start adding products, take some time to set up your catalog structure. Getting this right from the start saves time and makes reporting much more useful later.

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### What to set up first

<table><thead><tr><th width="182.796875">What</th><th>Why</th></tr></thead><tbody><tr><td><a href="/pages/Y4UIJgjrsVkIy2KNN0yK">Product Groups</a></td><td>Required for every product. Used for reporting and campaigns</td></tr><tr><td><a href="/pages/9hZQJURzL4twkfYPK15D">Brands</a></td><td>Required for every product. Track performance by manufacturer</td></tr><tr><td><a href="/pages/BumTQb2PewOEAGcXizMB">Properties</a></td><td>Optional, but needed for variants (size, color)</td></tr><tr><td><a href="/pages/l53QQhk6C0poZoGewzCN">Product Types</a></td><td>Understand the differences before adding products</td></tr></tbody></table>

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### Quick checklist

Before adding your first product, make sure you have:

* [ ] Created your Product Group hierarchy (2–4 levels recommended)
* [ ] Added all relevant Brands (plus a "house brand" for unbranded items)
* [ ] Set up Properties if you sell products with variants
* [ ] Decided which Product Type fits each type of item you sell

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{% hint style="success" %}

#### Tips

**Plan your Product Groups carefully** It's tempting to create a few quick groups just to get started, but restructuring later is time-consuming. Think about how you want to filter reports and target campaigns.

**Start simple with Properties** You can always add more later. Begin with the essentials like Size and Color if you need variants.
{% endhint %}


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