# Brands

Every product in Flow Retail belongs to exactly one brand. Brands help you track performance and target specific products in campaigns.

***

### Why brands matter

**Reporting** See how each brand performs: "How many Nike products did we sell last month?" or "What's our margin on Samsung?"

**Campaigns** Target promotions by brand: "20% off all Levi's products" – without manually selecting every item.

**Filtering** Staff and customers can filter product lists by brand to find what they're looking for faster.

***

### How do I add a brand?

{% hint style="success" %}

#### **Consider your reporting needs**

If you want to report on "all Adidas products including Adidas Originals," you might want one "Adidas" brand rather than splitting them. Think about how you'll use the data.
{% endhint %}

{% stepper %}
{% step %}

#### Create new brand

Head to **Admin → Products → Brands** and select **New Brand**.
{% endstep %}

{% step %}

#### Name it and save

Enter the brand name and click **Save**.
{% endstep %}
{% endstepper %}

The brand is now available when adding or editing products.

{% hint style="success" %}

#### Things to consider

**Be consistent with naming** Decide on a format and stick to it. "NIKE", "Nike", and "nike" are three different brands in the system.

**Create a "house brand" for unbranded items** Some products don't have a manufacturer brand – generic bags, store services, or items you produce yourself. Create a brand using your store name (e.g., "Acme Store") and assign these products to it.

**Don't over-create** Only add brands you actually sell. A long list of unused brands makes product entry slower.
{% endhint %}

***

### Merging or renaming brands

If you need to clean up duplicate brands:

1. Head to **Admin → Products → Products**
2. Filter by the brand you want to remove
3. Bulk-edit the products to assign them to the correct brand
4. Delete the unused brand from **Admin → Products → Brands**

There's no automatic merge function, so plan your brand structure carefully from the start.

***

### Brands vs. Suppliers

Brands and suppliers are different concepts:

|                | Brand                           | Supplier                     |
| -------------- | ------------------------------- | ---------------------------- |
| **What it is** | The label on the product        | Company you buy from         |
| **Example**    | Nike                            | Sports Wholesale AS          |
| **Used for**   | Reporting, campaigns, filtering | Purchase orders, cost prices |

A supplier might carry multiple brands, and a brand might be available from multiple suppliers.


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