Brands
Every product in Flow Retail belongs to exactly one brand. Brands help you track performance and target specific products in campaigns.
Why brands matter
Reporting See how each brand performs: "How many Nike products did we sell last month?" or "What's our margin on Samsung?"
Campaigns Target promotions by brand: "20% off all Levi's products" – without manually selecting every item.
Filtering Staff and customers can filter product lists by brand to find what they're looking for faster.
How do I add a brand?
Consider your reporting needs
If you want to report on "all Adidas products including Adidas Originals," you might want one "Adidas" brand rather than splitting them. Think about how you'll use the data.
The brand is now available when adding or editing products.
Things to consider
Be consistent with naming Decide on a format and stick to it. "NIKE", "Nike", and "nike" are three different brands in the system.
Create a "house brand" for unbranded items Some products don't have a manufacturer brand – generic bags, store services, or items you produce yourself. Create a brand using your store name (e.g., "Acme Store") and assign these products to it.
Don't over-create Only add brands you actually sell. A long list of unused brands makes product entry slower.
Merging or renaming brands
If you need to clean up duplicate brands:
Head to Admin → Products → Products
Filter by the brand you want to remove
Bulk-edit the products to assign them to the correct brand
Delete the unused brand from Admin → Products → Brands
There's no automatic merge function, so plan your brand structure carefully from the start.
Brands vs. Suppliers
Brands and suppliers are different concepts:
What it is
The label on the product
Company you buy from
Example
Nike
Sports Wholesale AS
Used for
Reporting, campaigns, filtering
Purchase orders, cost prices
A supplier might carry multiple brands, and a brand might be available from multiple suppliers.
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